Get excited to send people your website — with messaging that connects to the right people.
The truth is, writing good website copy is hard.
When you’re so close to your business, your clients, and the grand plans you have, finding the right words can feel like staring through a blurry lens.
(I’m a professional copywriter, and I needed copywriters to review the copy for my site!)
There's a science and strategy behind crafting copy that resonates with your ideal clients and compels them to take action — and the template you found on Pinterest isn’t going to get you there.
But the right messaging is vital to your growth.
We know website visitors spend less than 10 seconds before they decide to scroll through or bounce.
So, if they’re landing on your page from Instagram or after a workshop you attended, you want your digital storefront to tell the whole customer story.
If the messaging isn’t right — it’s going to turn website visitors away.
Let’s do a gut check — do you have a business challenge, or a messaging challenge?
Do any of these apply to you?
➡️ Insecurities rise up when someone says, “Send me your website!”
➡️ You DIY’d the first round of copy but are ready for something more accurate, aligned, and legit.
➡️ The type of clients you're drawing in aren't ideal.
➡️ You have to push back your design timeline because you’re still struggling with the template your designer gave you.
Then it’s time you align your messaging with the right people — and learn the strategy behind copy that converts.
Join Website Copy Classroom
HERE’S WHAT’S INCLUDED:
✅ Brand Messaging Handbook: Prep work to dig deep into your brand’s voice, target audience, and key messaging.
✅ Copy Templates: Google Doc templates for Home, About, Services, and Contact pages (Psstt… templates that designers LOVE — and set you up for the highest conversion rate!)
✅ Copy Training and Feedback: Access pre-recorded copy lessons for each page and get direct feedback on your copy from Corrie via Google Doc comments and Loom videos.
✅ Consulting Call: Once your copy is done, we'll hop on a Zoom call to book
PLUS:
☀️ BONUS #1: Organize and optimize testimonials to elevate credibility and boost conversions.
☀️ BONUS #2: How to use AI as your writing buddy (with the most practical prompts!)
Write your website copy in six weeks — with the guidance and support from an expert copywriter.
What you’ll walk away with:
☑️ How to explain your services clearly and what your brand voice is
☑️ Home page copy that compels and sells
☑️ About page copy that aligns your story with your audience’s
☑️ Services page copy that breaks down your offers clearly and succinctly
...All with hands-on feedback and encouragement from an expert copywriter.
Here’s what clients say about my website copy:
“WE COULD HAVE HIRED ANY COPYWRITER. BUT WE WANTED A STRATEGIST. AND FROM THE FIRST CALL, THAT’S EXACTLY WHAT YOU’VE DONE.”
“WE COULD HAVE HIRED ANY COPYWRITER. BUT WE WANTED A STRATEGIST. AND FROM THE FIRST CALL, THAT’S EXACTLY WHAT YOU’VE DONE.”
Heather DeArmond, Head of Growth at Deliciously Fit N Healthy
Heather DeArmond, Head of Growth at Deliciously Fit N Healthy
Molly Grunewald, Couples and Boudoir Photographer
Molly Grunewald, Couples and Boudoir Photographer
"YOU KNOW, I'M AN ROI GIRL. SO INVESTING WHAT SOME MAY SAY IS A LOT CAN BE SCARY, WITHOUT A "GUARANTEE" THAT YOU'LL SEE IT BACK..EVEN IF YOU HAVE THE FUNDS. BUT WHEN YOU ACTUALLY SEE THE RESULTS IN THE END LIKE MYSELF...IT PROVED THE VALUE.
SHE NOT ONLY DID WHAT SHE CAME TO DO...BUT ANSWERED ALL MY IN-BETWEEN QUESTIONS TOO THAT SHE WASN'T AT ALL REQUIRED TO ANSWER OR GUIDE ME ON. SHE TRULY WANTED TO SEE ME SUCCEED."
"YOU KNOW, I'M AN ROI GIRL. SO INVESTING WHAT SOME MAY SAY IS A LOT CAN BE SCARY, WITHOUT A "GUARANTEE" THAT YOU'LL SEE IT BACK..EVEN IF YOU HAVE THE FUNDS. BUT WHEN YOU ACTUALLY SEE THE RESULTS IN THE END LIKE MYSELF...IT PROVED THE VALUE.
"BEFORE, I WAS STUCK AND UNABLE TO FIND MY BRAND'S VOICE. I DIDN'T KNOW MY UNIQUE DIFFERENTIATORS OR WHERE PEOPLE FOUND VALUE IN MY BUSINESS.
NOW, I HAVE SO MUCH MORE CONFIDENCE. DEVELOPING MY BRAND VOICE AND WHAT SETS ME APART IS SO CRITICAL FOR EVERY FACET OF MY BUSINESS, AND NOW I HAVE THAT."
"BEFORE, I WAS STUCK AND UNABLE TO FIND MY BRAND'S VOICE. I DIDN'T KNOW MY UNIQUE DIFFERENTIATORS OR WHERE PEOPLE FOUND VALUE IN MY BUSINESS.
NOW, I HAVE SO MUCH MORE CONFIDENCE. DEVELOPING MY BRAND VOICE AND WHAT SETS ME APART IS SO CRITICAL FOR EVERY FACET OF MY BUSINESS, AND NOW I HAVE THAT."
Becca Meyer, Interior Designer
Becca Meyer, Interior Designer
SHE NOT ONLY DID WHAT SHE CAME TO DO...BUT ANSWERED ALL MY IN-BETWEEN QUESTIONS TOO THAT SHE WASN'T AT ALL REQUIRED TO ANSWER OR GUIDE ME ON. SHE TRULY WANTED TO SEE ME SUCCEED."
This program is perfect for you if you:
- Are a small business owner who is spinning too many plates
- Are a designer/content lead/wearer of lots of hats who ends up writing copy more than you expected
- Feel insecure sending out your website, even though you have a legit business
- Want to invest the time to get the copy right
- Crave spending LESS time on social media with a website that works for you
- Need deadlines and follow-up to truly prioritize your business
- Enjoy working with people and being a part of a community
- Feel insecure sending out your website, even though you have a legit business
- Want to invest the time to get the copy right
- Crave spending LESS time on social media with a website that works for you
- Need deadlines and follow-up to truly prioritize your business
- Are ready to learn about and write copy for your business — with the guidance and feedback from an expert copywriter
- Enjoy working with people and being a part of a community
Your Teacher
Hi, I’m Corrie! Copywriter, messaging strategist, forever fan of Ted Lasso
After watching entrepreneurs struggle to articulate their offerings in a way that genuinely connects with their ideal audience, I realized there’s a huge need to help people write website copy that connects and converts — at a more affordable price.
I’ve worked with solopreneurs to large brands as a copywriter and content strategist, and I have certifications from the leaders in the industry. And because I was a high school teacher for 15 years, I know how to bring out the best in my students.
And, like you, I’m a normal person who wears lots of hats — mom, wife, friend, reader, etc. But don’t ask me where my hats are because my 2-year-old daughter probably hid them.
I see your question, and I raise you an answer.
FAQs
Absolutely! The course is designed for non-writers and teaches copywriting in an easily understandable way.
Templates give you a generic structure, but this course teaches you how to infuse your unique brand voice and connect with your ideal clients. Templates are a helpful starting point, but I’ve seen enough to know that unless you’re a trained copywriter, it gets very confusing to write good copy.
I’m a teacher at heart, which means I’ve structured this whole shebang so that YOU can take the website copy wheel with confidence. I won’t write the copy for you (ahem, no good teacher should!), but I’ll model and give you feedback on your website copy.
I get this! The copy lessons will be pre-recorded so you can watch on your own time, but the best learning experience happens when you show up to the Office Hours and talk through any questions you have. The homework will take about 2 hours after our class sessions.
The first round of Website Copy Classroom was a huge success and each student left with copy they're proud of. But since this is the second time I’m offering the course, there might be adaptations I make on the go to make sure I’m serving you well.
As soon as you purchase, you’ll receive an email with the pre-work and access to our Slack channel. In our Slack channel, I’ll share the Zoom links and access to the lessons in ThriveCart by the end of May. The copy templates for each lesson will be delivered in the Slack channel the week we are discussing that lesson in Office Hours.
You'll have access to the pre-work right after you pay for the course. After that, content will be delivered every other week on Tuesdays.
Whether you join or not, remember: Your words matter.
Sure, you can use ChatGPT. And of course, you can run a business without a website. That’s all true.
But copy is so much more than just "sounding good."
Good copy sets you up to increase sales — and gives you peace knowing the copy is strategically aligned with who your brand is and where you're going.