Becca founded BB Meyer Design, a Bay Area-based, California-inspired interior designer, after years of curating unique experiences for family and friends — and serving as a marketing manager for an innovative company most people know and love.
She deeply understands how to create spaces where people belong and wanted her website to emulate the same sentiment.
To set her business up to scale, she invested in Brand Voice + Website Copy with me and Brand Identity + Website Design with Quixotic Design Co.
Here’s how we positioned her to stand out:
Hero Section
The hero section of a home page — both the copy and the design — is THE deciding factor for distracted, fast-paced website visitors. It ensures they’re in the right place and connects with them enough to want to stay, scroll, and click. We made sure the copy spoke to the Bay Area families she wants to work with, as well as her signature style. And the design? Can’t be lost in the tabs her audience is likely toggling between.
About
The About page is typically the second most visited page on a site. People are nosy, yes. More than that, they want to know if they will connect with you, especially when you’re a 1:1 service provider. Instead of just giving a list of facts about Becca, the copy speaks to the values and style she shares with her clients, giving enough personalization (hello, flea-market maven!) to connect while still focusing on serving the client’s needs.
Services
For service providers, there’s typically a lot of overlap in the packages offered in each industry. To help separate BB Meyer from her competitors and to remind ideal clients of the transformation they’ll experience in their homes, we made sure her Services page speaks to her California-inspired signature style and her intentional and empathetic approach.
It was a JOY to work with Becca and help her position her brand to stand out in a (very) crowded market.
“Before, I was stuck and unable to find my brand’s voice. I didn’t know my unique differentiators or where people found value in my business. Now, I have so much more confidence. Developing my brand voice and what sets me apart is so critical for every facet of my business, and now I have that.”
Becca Meyer
When you’re ready for a professional to identify your unique voice and clearly communicate your offers, inquire here.
hey, i'm corrie!
I help people-driven companies, large and small, connect with their kind of people with brand voice strategy + personalized copy. A believer in public schools and Ted Lasso, I love getting to champion the best version of your brand.
