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Your messaging should meet your audience where they are

What does your ideal client need right now? How can you best serve them? I work with your team to develop the right approach to serve your audience — so they understand the nuances of your story and how you help them. Better than anyone else. 

Here are a few examples:

Child Therapy Center

Therapy

Brand Voice + Website Copy + Email Campaigns

Kendra had built a thriving therapy business, but had big ideas for scaling outside of her current offices. Once we listened to her audience and landed the positioning, I organized the content to make it user-friendly, and wrote website copy and email campaigns that makes it easy for prospects to navigate. 

Born to Roam

BOOKKEEPING

Brand Voice + Website Copy

In this Brand Voice & Website Copy project, we listened to their audience and positioned their bookkeeping team as the go-to for women-owned business owners who want more time to focus on their families and businesses. 

Femme Financial Coaching

Money Coach

Brand Voice + Website Copy

Haley had already had great business success, but when she didn't gain more business from some big press features, she knew she wanted a more strategic approach to her website. Read the full story in the link below!

Erin Morris Architects

Architect + Design

Brand Voice + Website Copy

Because Erin Morris and her team have such a niched audience, we had to make sure the messaging and the strategy of the content matched  where they were going. Using audience interviews to gain key insights, we created a Brand Voice Guide and Website Copy that grows with her.

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Be Balanced by Micaela

Holistic Healh 

Website Copy + Email Campaigns

After surveying and interviewing Micaela's clients, I wrote the website copy and email campaigns to help tell her brand's story. This, along with all the work she did as the founder, set her up to scale the company so she can spend more time leading.  

Thinkist

EdTech

Website Copy + Blog writing

For this project, I partnered with the CEO and co-founder to develop the messaging for the home page, as well as email campaigns and this really cool Forbes feature. 

SMART Tech

Edtech

Website Copy, landing pages, newsletters, and blogs

In this contract role, I partnered with the incredible Creative team to write new website copy for the Lumio rebrand, one-pagers and landing pages for the government and business arm, and supported blog pieces like this one to tell the story of the incredible work this company does.

The PR Collaborative

PR Coach

Brand Voice + Website Copy + Email Campaign

Alex's program, The PR Collaborative, was working. But it was reliant on her to do all the heavy lifting of storytelling and marketing. She wanted to have a funnel to easily send prospects to when she spoke on stages and hosted events. Now, she has a website that tells the full story of what she offers interior designers, and a system to easily capture new leads and point them in the right direction of her offers. And now she has even more time to speak on stages and lead her team.

Crane Island

Real Estate

Website Copy

Crane Island, Floria is a special place. Before, the website looked like every other real estate's page. Hard to navigate, and only telling a fraction of the story. Now, the website design and voice sounds and looks as good as it does in real life.

BB Meyer Design

Interior Design

Brand Voice + Website Copy

As BB Meyer was launching her business, she wanted a website to feel as luxurious and intentional as her curated interior design work. In partnership with Quixotic Design Co, the company's voice and design stands out from their competitors, clearly showing their audience what makes them unique.  

Get clear on your message and your voice — so your audience remembers you. 

In a world dominated by AI, we’re even more drawn to human connection. Your business can stand out by being the one that dares to be the most relatable. Human. Memorable.