Blog

We’re busybodies. ​ We live in too-many-tabs-to-count world and my-calendar-is-full land.​ And so do your prospects.​​ Even though they’re smart, they’re checking out your website or reading an email at about a middle-school reading level.​​ It’s not a diss. It’s reality.​ When your prospect is on your website or reading your email, they aren’t reading it […]

When writing is hard and you feel stuck, try one of these 7 tips to get you unstuck.

When I was a high school English teacher, I had an uncanny ability to spot readers from a mile away. Their articulate speech, compelling stories, and impressive writing skills made them stand out from the crowd. When you’re well-read, it shows – and in the best way possible.

A few months ago I had my first business retreat. I’ve done them with my copywriter business mastermind, and with some girlfriends who double as business buddies. But this was something I needed just for me and my own business.  I’ve heard people in my copywriter circle talk about these retreats before and it felt […]

We’ve all heard two things: People have too many emails in their inbox. Email marketing is the most effective way to bring in sales. So where does that leave you as a business owner? Do you add to the noise or… just keep posting on social media in hopes they catch it while they’re not […]

Photo by Kami Arant Early on in California’s Shelter in Place– you know, right after Tom Hanks contracted COVID-19 and many of us finally realized it was a thing we should pay attention to– I had a call with one of my clients about how and if to adjust the content. As a wedding photographer, […]

On Monday morning I stood at the door and welcomed kids into my class while they gave me their condolences. That afternoon I sat down in the admin conference room with my principal to finish up a big grant proposal and before we got going he paused at his computer and asked, “Are you okay?” […]