Haley came to me after having some killer media placements…with little to no impact on her inquiries.
So, she wanted to clarify not just the messaging but the entire customer experience. She wanted it to be easy for her audience of busy women to understand how she solves their money problems and her unique and hopeful approach to financial education.
If you look at @femmefinancialcoaching, her accomplishments will be impressive. But don’t let the shiny side fool you — she’s the real deal. She doesn’t ever lose sight of the heart of her business: helping women feel confident in their money and their future.
(I know. Her clients told me, over and over again!)
Check out her copy below:
Hero Section
The (very specific) word choice reflects language Haley AND her clients use, which is basically a pot of copy gold waiting for us to find.
About
^^ This is Haley aligning herself with her audience. Taking a VERY vulnerable topic (money) and normalizing the pain so many women have around it.
Bottom of Home Page
We get to show the website visitor one more time just how much we see them — and see a better future.
Courses Page
I mean, who doesn’t want this?!
Click here to learn more about Femme Financial Coaching.
If you are tired of losing leads when you get a great media placement or show up on podcasts, then it’s time to get your messaging and voice in order. Inquire for a Brand Voice + Website copy package here.
hey, i'm corrie!
I help people-driven companies, large and small, connect with their kind of people with brand voice strategy + personalized copy. A believer in public schools and Ted Lasso, I love getting to champion the best version of your brand.
